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Tip of the Month

Smarter Marketing Plans;
Effective Marketing Tools

Marketing is essential to the health of your energy company. It serves two main functions:

 

1) Marketing Builds and Strengthens Your Brand

 

It’s important to build your brand with both your existing customers and with potential new customers in your community.

 

Existing customers need to feel confident that they have the right energy company. With constant reminders as to your value and expertise, they are less likely to switch to another company, and possibly even refer a new customer to you. Potential customers are more likely to give you a chance if they are familiar with you.

 

PRO IMAGE helps you build and strengthen your brand with logo and identity development, newsletters, capability brochures, websites, statement stuffers, direct mail, door hangers, yellow pages advertising, newspaper ads, promotional items, and more! Used correctly and consistently, our tools will help you:

  • Communicate your excellence in the marketplace
  • Accelerate customer relationships
  • Increase value to your existing customers
  • Unite your team behind a clear company vision

2) Marketing Increases Sales

 

Whoever said “you need to spend money to make money” hit the nail on the head. Even your own existing customers need to be constantly reminded about the services you provide. Otherwise, it may be ABC Company with the latest Sunday paper coupon who gets the business that should have been yours!

 

PRO IMAGE assesses your current marketing plan, and develops the ideal strategies for your company and budget needs. We have the tools you need to increase sales with your own customers as well as others in your community. Our carefully prepared marketing plan will help you:

  • Increase awareness of the products and services you offer
  • Position you as the expert in your industry
  • Strengthen your brand and customer loyalty
  • Get more leads — make more sales
  • Gain more customer referrals

To learn more about our marketing services contact us today.

Contact Us Now
  • Email Us
  • Call Us: 607-797-2236
  • Fax: 607-797-2236
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